If your business isn't already on Pinterest, you're missing out big time! Pinterest interaction is based around interests and topics rather than personal connections. This means that brands can use Pinterest to reach audiences they wouldn’t otherwise have access to, grow customer loyalty, and reinforce their brand image.

Compared to other social media platforms, Pinterest also presents unique marketing opportunities such as: 

• evergreen content with performance that improves over time

• networks built around interests rather than personal connections

• organic reach that increases rapidly from one user to the next

• a user base that is already looking to buy

In this blog, we’ll discuss why you need to use Pinterest as part of your marketing strategy. 

1. More people than ever are using Pinterest. 

   In 2019, Pinterest became the third-largest social user network in the United States, securing its spot right behind Facebook and Instagram. Pinterest reported a 9.1% growth, which amounted to 82.4 million users by the end of the year. The company also became a billion-dollar business, bringing in total revenue of about $1.14 billion. This growth is attributed to increased demand from new advertisers and advances in its conversion optimization products. For businesses, this constant growth means that Pinterest is a platform worth investing in.

2. Pinterest traffic is more valuable than most. 

   Most people think that Pinterest is a social network where moms share crockpot recipes, but it’s so much more than that. It’s a search engine that connects users to content related to the terms they search for, not who they follow. So, it’s possible to drive a lot of traffic to your Pinterest page without having many followers. 

   Pinterest users surf through the platform with a specific goal in mind, whether it’s to buy a specific product or to learn a specific skill. Hence, Pinterest users are usually ready to take action. Creating and implementing a solid Pinterest strategy can help you meet these users’ needs with your  products and services.

3. In-depth analytics on business pages.

   Business pages on Pinterest get access to detailed information about their page’s performance. Pinterest analytics cover everything from your audience’s age, gender, and location to what your top pins are and which pins drive the most traffic to your site. 

   These in-depth analytics allow you to create an airtight marketing strategy specifically for Pinterest. By understanding who your audience is and what they like to consume, you can create content that encourages them to interact with your products and services. 

4. A powerful SEO tool.

   Pinterest is a search engine, making it a valuable tool to drive website traffic and take care of your SEO needs. Each pin you post should link back to your website to encourage your audience to interact with your web content. This improves your SEO ranking, signaling to Google that your domain has high authority and value. 

   About 8.11% of HDco’s website traffic comes from Pinterest.

   On platforms like Facebook and Instagram, your content is short-lived. Meanwhile, Pinterest content appears fresh regardless of how long your posts have been pinned for. Pinterest does not have “current” content because it’s topic and interest-based, meaning that your pins can be easily viewed even years after you’ve posted them. A new stream of people will constantly be exposed to your content, ultimately boosting website engagement. 

   Our most popular posts are from 2015! Still driving traffic to our site everyday. This means the investment you make in your content, posted on Pinterest, is well worth it!

5. It’s FREE. 

   Currently, Pinterest is free of charge. While there are options to explore paid and promoted advertising options, you are not required to pay to use the platform. So, your business can reach and interact with a wider audience without investing a dime. 

Pinterest presents a unique opportunity for business marketing. It’s essential to create a Pinterest account if you want to create more organic interactions with your target audience. Let us know in the comments how you’ll be using Pinterest this year!